Engaging Young Voices: Conducting Market Research with Children and Teens
At Focus People, we understand the value of young perspectives. That’s why we recruit children aged five and older to participate in research projects, with new participants joining our database regularly. Our experienced team is fully trained in the guidelines and regulations for recruiting children, ensuring the process is safe, ethical, and smooth from start to finish.
Why Research with Children Matters
Qualitative research with children and young people is becoming increasingly common in the market research industry. Kids and teens provide genuine, unique insights that can’t be captured elsewhere, making them a crucial demographic for brands and organizations. Their opinions help shape products, services, and experiences that truly resonate with younger audiences.
However, working with children requires sensitivity and compliance. All research must align with the Research Society guidelines to protect participants’ well-being and prevent potential distress or harm.
Key Guidelines for Research with Children
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Under 14 years old: A parent or guardian must remain on the premises, and parental consent is require
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Ages 14–17: Participants can take part without parental consent if the topic is not sensitive. However, we recommend obtaining parental consent, especially for 14–15-year-olds, regardless of topic.
You can access the full guidelines here: RESEARCH SOCIETY GUIDELINES
Planning Around School Holidays
To make scheduling easier for projects involving children and teens, we’ve provided a handy school holiday schedule. This can help you plan sessions at times that work best for young participants.
📄 View the school holiday schedule
At Focus People, we’re committed to ethical, insightful, and impactful research with young participants, helping you capture the voices that matter most.
